Don Cherry game?

Why does Don Cherry not have his own game brand? Look at it this way, NFL has the Madden series, why doesn't the NHL have a Don Cherry series? 2K? EA? Anybody?! He's coached, played and is a tv commentator for hockey. I'd bet that if Don was fired from Hockey Night in Canada, the CBC hq would be burned down the next day. HE WAS VOTED 7th in the Greatest Canadian Series FOR CHRIST'S SAKE! If a Canadian hockey fan is in a game store and see two games. 1 is NHL 2009. The 2nd is Don Cherry presents: NHL 2009, which do you think he's going to buy?